Free Tips and Information for Home Inspectors
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Do you have already or are you considering a career in Home Inspections. If so then you should definitly read on.
Have a goal? $50K, $100K, More? Knowing what you want is important, but perhaps even more important is knowing how to get there. Marketing is perhaps the most dificult aspect of getting any business to a profitable level. Marketing can be frustrating. I can help make marketing less frustrating and more effective for you.
I am a Certified Home Inspector and owner of my own inspection business. I used to train in martial arts and I did well in competition, 1st place in two national tournaments for Brazilian Jiu-jitsu. I enjoyed the competition and I learned that it takes more than just consistency to succeed. It takes consistently correct training and practice. The same goes for marketing success. Your marketing must be consistent and it must be effective. Your home inspection marketing ideas must be sound, I can help you.
For the first four months of 2007 my inspections were up 191% from the same time period the previous year. I get great response and comments from agents and office managers frequently.
First few months of 2008 (during the bottom of the real estate market) I have a 40% increase when compared to the same time period a year ago. The growth keeps coming. Here it is 2011 and I am still gaining market share.
I am invited to give office presentations because of some of the marketing I have done. Even to offices I have never visited! Many inspectors have to ask and hope to get to do a presentation, I am being sought out and asked to do them.
My marketing is working without a doubt. Having a 191% increase despite the market being down is a great confidence builder. For the entire year of 2008 I experienced growth of 39% which is fantastic because this was during a downturn in the market which saw sales in my area down as much as 50%! I still increased my business. My increase of market share has to be through the roof!
This first quarter of 2009 I have increased my number of inspections by 28%. I accomplished this despite the board of realtors stating that sales of existing homes is down 18% for that same time period from the year before. I am definitly growing and gaining market share. Here it is 2011 and I have still managed to grow my business in not only number of inspections but also the amount earned each inspection.
The trend continues my home inspection numbers are up 33% year to date as of 10/31/09
Want the same feeling and the cash flow?
Here are some comments I have received
"I trust and have implemented several of Jim's marketing tips and would encourage other to use them they work great! Bob Wentz"
Bob Wentz , Owner/President, Win Win Inspections
Jim, Thanks a lot for all your help with my marketing plan. Your help with my flyer was invaluable. Within a week it secured a new inspection and a great contact with a new realtor. greatly appreciated brother. John Allison BuckeyeHomeDetective LLC
Thank you for the continued marketing assistance, I find very useful and informative.
Hi, I think the video (marketing tip given over video) is an 8 out of 10. I mean image quailty. What you say is always great. I give it a 10 out of 10.
Hi, I wanted to take a moment and say thank you for this morning’s phone call. As you know I am starting a new home inspection company. For someone in my position, effective marketing can be very challenging until I learn the in’s and out’s and the different ideas that have helped to get the phone to ring. Your experience is clearly a value to me and you offered some great points that I would never have thought of. With the information you provided I feel an exciting direction ahead. Thanks again and I will keep in touch to let you know how the progress is going. Take care and Happy New Year. Best Regards;John ShafferCascade Home Inspections LLC
Are you a one-man-operation?
If you are like many home inspectors, you are a one-man-operation and your time is very limited. I understand I have been there. I used to work a third shift job as I built my inspection business. My marketing is geared towards those who would like to have good marketing materials, but lack all the time needed to create it and to keep it updated and fresh. I also provide articles which will help you grow your business.
Why spend the next several years learning how to market your business when you can be guided now? Shorten your learning curve by joining and speed up your success. Sign up below for free information and tips on increasing up your business.
When you sign up to receive the free tips and information you will also receive the handout I created and passed out to those who attended a class on marking a home inspection business.
This will provide you a good basic understanding of marketing and definitely get your mind thinking.
You will also get access to other items.
By joining me and the others you will:
I am also available to answer questions you may have through email and chat. Please allow time for me to respond (I am an active home inspector working in and on my business plus I have a family)
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